MoraselWhatsApp marketing campaigns built from Shopify segments
Build an audience from Shopify customers, orders, and products, send only to shoppers with a recorded WhatsApp marketing opt-in, and include a real Shopify discount code. Every campaign runs on a marketing-category template and closes with unsubscribe by reply.
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What breaks with untargeted or non-consensual campaigns
Sending to every Shopify customer regardless of consent risks the WhatsApp channel, and a campaign built without real segment and discount data wastes spend on shoppers who were never going to buy.
- A campaign goes out to a customer who has no recorded WhatsApp marketing opt-in
- A discount code in the message doesn't match an active Shopify discount, so the offer doesn't actually work at checkout
- A segment is built from stale customer or order data, so the audience no longer matches who the merchant intended to reach
- A shopper who replies STOP keeps receiving campaigns because nothing enforces the unsubscribe
What the campaign record holds
One record per campaign, built from verified Shopify data and checked against consent before every send.
- Audience segment
- Built from Shopify customers, orders, products, and segment membership — never a raw customer export.
- Consent state
- The recorded WhatsApp marketing opt-in for each customer in the segment; only opted-in customers are eligible.
- Discount code
- An active Shopify discount and its redeem-code data, verified before the campaign references it.
- Template category
- Every campaign sends on a marketing-category WhatsApp template, never disguised as a transactional message.
- Exclusion list
- Customers who unsubscribed or left the qualifying segment, removed from the audience before send.
- Send log
- Every attempted send, with its outcome: sent, excluded for consent, or held for a stale segment.
What happens between a segment and a send
The same audience and consent checks run before every campaign goes out.
The merchant builds a segment
Customers, orders, products, or an approved Shopify segment define the audience — a launch, a price drop, a discount, or a win-back list.
Consent is checked
Only customers with a recorded WhatsApp marketing opt-in stay in the audience; everyone else is excluded.
The discount is verified
If the campaign includes an offer, the discount code is checked against Shopify's active discount data before it's referenced.
The campaign sends on a marketing template
The message goes out on a Meta-approved, marketing-category template — never dressed up as a transactional update.
Replies are watched for unsubscribe
A customer who replies to stop is removed from future campaigns immediately.
The outcome is logged
Sent, excluded, or held — every customer's result is recorded for the campaign report.
What the customer sees
An opt-in-only send, with a real discount code and a clear way to unsubscribe.
What the team sees
Every segment, its consent-checked audience, and the discount it references, in one place.
- A segment builder over Shopify customers, orders, products, and approved segments
- An audience preview showing exactly who is eligible before the campaign sends
- Only a marketing-category, Meta-approved template can be used for a campaign
- An unsubscribe list enforced automatically across every future campaign
What this does not do
Shopify customer data alone is never treated as WhatsApp marketing permission — a campaign only reaches a customer with a recorded opt-in, and a reply to stop removes them immediately from every future send.
Launch a consent-aware WhatsApp campaign
Build your segment from Shopify data, add a verified discount code, and let unsubscribe by reply keep your audience clean.
Marketing campaign questions
Does having a customer's Shopify data mean I can message them?
No. A campaign only reaches customers with a recorded WhatsApp marketing opt-in; Shopify data alone is never treated as permission.
Can a campaign include a discount code?
Yes. The code is checked against an active Shopify discount before the campaign references it, so the offer works at checkout.
What template does a campaign use?
A Meta-approved, marketing-category template — never a transactional or utility template dressed up as a promotion.
How does a customer unsubscribe?
By replying to stop. They're removed from future campaigns immediately, while order and support messages keep reaching them.
Can I build a segment from purchase history?
Yes. Segments can use Shopify customers, orders, products, and approved segment membership, including win-back and VIP rules.
How is a WhatsApp marketing campaign priced?
By the messages it sends, not by the campaign. Marketing campaigns run on your Morasel subscription — Core $49, Pro $99, Max $199, Enterprise on request. WhatsApp usage is billed separately from a prepaid wallet at Meta's official rates.