Platform overview

One WhatsApp platform for your whole team

Morasel unifies your WhatsApp shared inbox, contacts, scheduling, campaigns and reporting so conversations, customers and outcomes stay in one place — no spreadsheets, no lost threads.

What Morasel does

Morasel is a customer communication platform built for the WhatsApp Business Platform. Your team replies together from one shared inbox, keeps a full contact history, schedules and reminds customers of appointments, and runs opt-in campaigns — all on the same customer record.

How it fits together

The value is in the connection between the parts. One customer record flows through every capability, so context follows the conversation instead of getting stranded in a separate tool.

  • A campaign reply lands in the shared inbox, already attached to the contact.
  • A booking confirmation and its reminders are logged on the same profile.
  • Consent and opt-out state is respected everywhere a message can be sent.
  • Analytics reflect the same activity your team sees day to day.
Who it is for

Built for teams that live in WhatsApp

  • Clinics & healthcare

    Appointment scheduling, confirmations and reminders that reduce no-shows.

  • Retail & e-commerce

    Order updates, support and opt-in promotions from one shared number.

  • Services & bookings

    Coordinate enquiries, quotes and appointments without losing threads.

  • Support teams

    Route, assign and resolve customer conversations with clear ownership.

Frequently asked questions

Do I need separate tools for inbox, CRM and campaigns?

No. Morasel combines the shared inbox, CRM, scheduling, campaigns, automation and analytics in one platform, so they share the same customer record.

Is Morasel a WhatsApp product?

Morasel is built for the WhatsApp Business Platform. WhatsApp is a trademark of Meta Platforms, Inc.; Morasel is not endorsed by or affiliated with Meta.

How is WhatsApp messaging billed?

Your Morasel subscription is separate from WhatsApp conversation charges, which are billed according to Meta's pricing for the WhatsApp Business Platform.

Can I see it before committing?

Yes — request a demo and we will walk you through the platform with your use case in mind.

See the whole platform in action

Book a walkthrough tailored to how your team uses WhatsApp today.