WhatsApp CRM built around the conversation
Keep every contact, message and consent state on one profile. Build segments you can act on, see a customer's full history at a glance, and respect opt-out everywhere — so your WhatsApp relationships are organised, not scattered.
Your customers, on one record
A WhatsApp CRM stores who you talk to and what has happened with each contact. In Morasel, the CRM is the same record your shared inbox, scheduling and campaigns use — so a booking, a campaign reply and a support chat all live on one profile, along with the consent that governs whether you can message that person.
Everything about a contact in one place
Full conversation history
Every WhatsApp message, booking and campaign touch for a contact, kept on their profile.
Segments
Group contacts by attributes and activity to target the right people for campaigns and follow-ups.
Consent & opt-out
See how and when a contact opted in, and honour opt-out automatically wherever a message can be sent.
Booking history
Appointments, confirmations and reminders logged against the contact for context.
No more scattered customer data
One source of truth
Inbox, scheduling and campaigns read and write the same contact, so nothing gets out of sync.
Context on pickup
Anyone answering a chat sees the full history without switching tools or asking the customer to repeat.
Consent respected everywhere
Opt-out set once is honoured across every place a message could be sent.
Actionable segments
Segments built here drive campaign targeting, so your reach is based on real data.
Consent is part of the contact
In a WhatsApp CRM, consent is not an afterthought — it decides whether you can message someone at all. Morasel records opt-in with a timestamp, separates marketing consent from utility messaging, and blocks sends to contacts who have opted out.
- Opt-in captured and stored with date on the contact profile.
- Opt-out honoured across inbox, scheduling and campaigns.
- Marketing consent kept separate from transactional messages.
- Consent state visible to the team before they send.
Frequently asked questions
What is a WhatsApp CRM?
A WhatsApp CRM stores your contacts and their full conversation and consent history in one place, so your team can see who they are talking to and manage the relationship. In Morasel it shares one record with the inbox, scheduling and campaigns.
Can I segment contacts for campaigns?
Yes. Build segments from contact attributes and activity, then use them to target opt-in campaigns and follow-ups.
How is customer consent handled?
Opt-in is recorded with a timestamp, marketing consent is kept separate from utility messaging, and opt-out is honoured automatically anywhere a message can be sent.
Does the CRM show booking and campaign history?
Yes. Appointments, reminders and campaign activity are all logged on the contact profile alongside the conversation history.
Organise your WhatsApp customers
Request a demo to see contacts, segments, history and consent working on one record.