WhatsApp marketing and utility campaigns
Reach the customers who asked to hear from you. Send opt-in marketing and utility campaigns with approved templates, schedule them for the right moment, and see what was delivered — with consent and message-category rules handled for you.
Campaigns that respect the channel
WhatsApp is a permission-based channel, so campaigns work differently from email blasts. Morasel sends business-initiated campaigns only to contacts who opted in, using approved templates in the correct message category. You choose the audience from your CRM segments, schedule the send, and track delivery — and any replies land back in the shared inbox.
From audience to delivered
Approved templates
Build and reuse message templates that meet WhatsApp requirements for business-initiated messages.
Segment targeting
Choose who receives a campaign from CRM segments built on real contact data.
Scheduling
Schedule campaigns for the right time and set up follow-ups without manual sending.
Delivery reporting
See what was sent and delivered for each campaign, drawn from actual activity.
Consent and message categories, handled
Every campaign in Morasel checks two things before it sends: that each recipient has opted in, and that the message uses the right category and an approved template. Marketing and utility messages follow different rules and Meta pricing, and Morasel keeps your campaign inside them rather than leaving it to chance.
Message categories, template approval and pricing are governed by Meta's WhatsApp Business Platform policies and may change.
Replies come back to your team
A campaign is the start of a conversation, not the end. When a contact replies to a Morasel campaign, the message lands in the shared inbox, already attached to their profile — so your team can respond with full context instead of a one-way broadcast.
- Campaign replies route into the shared team inbox automatically.
- Each reply is attached to the contact's existing profile and history.
- Consent and opt-out are respected on every send.
- Follow-up conversations stay logged on the same record.
Frequently asked questions
Can I send WhatsApp marketing campaigns to my contacts?
Yes, to contacts who have opted in. Morasel sends business-initiated campaigns using approved templates in the correct message category, only to opted-in recipients.
What is the difference between marketing and utility campaigns?
Meta groups business-initiated messages into categories such as marketing and utility, each with its own template rules and pricing. Morasel helps you send the correct category with an approved template.
Do campaign replies come back to me?
Yes. When a contact replies to a campaign, the message lands in the shared team inbox attached to their profile, so your team can respond with full context.
How is campaign messaging billed?
Your Morasel subscription is separate from WhatsApp message charges, which are billed by category according to Meta's worldwide pricing for the WhatsApp Business Platform.
Run campaigns your customers opted into
Request a demo to see templates, segment targeting, scheduling and delivery reporting in action.