WhatsApp workflow automation and AI assistance
Automate the repetitive parts of customer communication — routing, replies and summaries — so your team spends its time on the conversations that need a person. We are clear about what is available today and what is on the roadmap.
Automation that keeps a human in the loop
Morasel's automation handles routine steps in the WhatsApp shared inbox — deciding who a chat goes to, sending timely template messages, and surfacing what a long thread is about. AI-assisted features suggest and draft, but your team stays in control of what actually gets sent. Below, each feature is labelled available or planned.
Automation you can use now
Routing & assignment
Automatically direct incoming WhatsApp chats to the right person or team by rules you set.
Scheduled reminders
Trigger appointment reminders and confirmations at the right time without manual sending.
Campaign automation
Schedule opt-in campaigns and follow-ups to approved templates with delivery reporting.
AI that drafts, your team decides
Reply suggestions
AI-drafted replies your team can edit and approve before sending — never sent automatically without review.
Conversation summaries
A short summary of a long thread so anyone picking it up has the context quickly.
Tone and translation help
Assistance rephrasing or translating a draft reply, kept under the agent's control.
Planned and pilot features
Some AI capabilities are in pilot or planned rather than generally available. These include broader auto-classification of incoming messages and more advanced automated workflows. We will tell you honestly whether a feature is live in your account before you rely on it.
Planned and pilot features are described here for transparency and may change; availability is confirmed during your demo and in-product.
Built on your real customer data
Automation and AI in Morasel work from the same shared customer record as the rest of the platform, so routing respects ownership, reminders respect consent, and summaries reflect the actual conversation history.
- Routing rules use contact and conversation context, not guesswork.
- Automated messages respect opt-out and consent state.
- Summaries and suggestions draw on the real thread, kept on the profile.
- Every automated step is visible to the team in the shared inbox.
Frequently asked questions
Does the AI send messages on its own?
No. AI-assisted features draft and suggest; your team reviews and approves before anything is sent. Automated sends, like scheduled reminders, follow rules you configure.
Which AI features are available today?
Reply suggestions and conversation summaries are the AI-assisted features; routing, scheduled reminders and campaign automation are available automation. Some advanced capabilities are in pilot or planned.
Will automation respect customer consent?
Yes. Automated and scheduled messages honour opt-out and consent state stored on the shared customer record.
Automate the routine, keep the human touch
Request a demo to see which automation and AI features fit your workflow — and what is available today.