Built for the WhatsApp Business Platform
Morasel gives your team a shared inbox, message templates, automation and opt-in campaigns on top of the WhatsApp Business Platform — so you can talk to customers on the channel they already use, with the controls a business needs.
What the WhatsApp Business Platform gives you
The WhatsApp Business Platform is Meta's business messaging channel, designed for organisations that message customers at volume. Morasel is the software layer on top: your team logs in, connects a WhatsApp Business number, and works from a shared inbox with templates, automation, campaigns and consent tracking. Morasel is not a WhatsApp product and is not affiliated with Meta.
Everything a business needs on WhatsApp
Shared team inbox
Your whole team replies from one WhatsApp Business number, with assignment, notes and roles.
Message templates
Create and use approved templates for the notifications and utility messages that need them.
Automation
Route conversations, trigger replies and reduce manual steps with workflow rules.
Opt-in campaigns
Send marketing and utility campaigns to contacts who have opted in, with delivery reporting.
Contacts & CRM
Keep a full history and consent state for every contact you message.
Analytics
Track conversation and campaign activity drawn from your real usage.
Marketing, utility and service messages
The WhatsApp Business Platform organises business-initiated messages into categories — such as marketing and utility — each with its own template rules and Meta pricing. Service messages, sent inside an open conversation a customer started, follow different rules. Morasel helps you send the right category with the right template, and keeps your team inside these rules rather than guessing.
Category definitions and rules are set by Meta and can change; Morasel follows the current WhatsApp Business Platform policies.
Consent and opt-in come first
Business messaging on WhatsApp depends on customer consent. Morasel records how and when each contact opted in, honours opt-outs everywhere a message can be sent, and keeps that state on the customer record shared across the inbox, CRM and campaigns.
- Capture and store opt-in with a timestamp on the contact profile.
- Honour opt-out consistently across inbox, campaigns and automation.
- Keep consent state visible to the team before they message.
- Separate marketing consent from transactional, utility messaging.
How WhatsApp usage is billed
Your Morasel subscription pays for the software. WhatsApp conversation and message charges are billed separately according to Meta's worldwide pricing for the WhatsApp Business Platform, which varies by country and message category. This keeps your platform cost predictable while messaging usage tracks what you actually send.
Meta's WhatsApp pricing is set by Meta and applies worldwide; it is separate from and additional to your Morasel subscription.
Frequently asked questions
Is Morasel an official WhatsApp or Meta partner?
No. Morasel is software built for the WhatsApp Business Platform. WhatsApp is a trademark of Meta Platforms, Inc.; Morasel is not endorsed by, affiliated with, or an official partner of Meta.
Does the Morasel subscription include WhatsApp message fees?
No. WhatsApp conversation and message charges are billed separately according to Meta's worldwide pricing for the WhatsApp Business Platform, which is additional to your Morasel subscription.
What are WhatsApp message categories?
Meta groups business-initiated messages into categories such as marketing and utility, each with its own template rules and pricing. Morasel helps you send the correct category with an approved template.
Do I need customer consent to message on WhatsApp?
Yes. Business messaging on WhatsApp relies on opt-in consent. Morasel records opt-in, honours opt-outs, and keeps consent state visible across the platform.
Run your business on WhatsApp, properly
Request a demo to see the shared inbox, templates, campaigns and consent controls working together.