WhatsApp for e-commerce
Keep shoppers updated from order to doorstep, recover abandoned carts, answer support questions, and run opt-in campaigns — all from one shared WhatsApp number your team works from together.
From add-to-cart to delivered, on the channel shoppers read
Shoppers open WhatsApp far more than email, so an order update or a nudge about a left-behind cart actually gets seen. Morasel brings order updates, cart recovery, support and campaigns into one shared inbox, so a reply to any message lands on the same customer record. Messages go out in the shopper's language, with consent and opt-out respected everywhere.
How a store runs on Morasel
A practical flow from the order confirmation to the campaign that earns the repeat purchase.
Customer records
Keep a contact for each shopper with their number, language, order history and conversations.
Order confirmations
Confirm an order over WhatsApp so the shopper has the details in writing.
Shipping and delivery updates
Send dispatch, out-for-delivery and delivered updates so shoppers are never left guessing.
Cart recovery
Send an opt-in reminder about an abandoned cart to bring shoppers back to check out.
Support
Answer returns, sizing and where-is-my-order questions from one shared inbox with full history.
Opt-in campaigns
Promote launches, restocks and offers to shoppers who have opted in.
What you can do on day one
The order questions and follow-ups that overflow email move to messages shoppers actually open.
- Order confirmations and shipping status updates
- Opt-in cart-recovery reminders
- Support for returns, sizing and order questions
- Opt-in launch, restock and offer campaigns
- Every message logged against the customer's contact record
Works with the rest of Morasel
E-commerce workflows build on the same platform capabilities.
Scheduling
Schedule delivery-window and appointment reminders shoppers can confirm.
CRM
Shopper records, order history, and every conversation in one place.
Campaigns
Opt-in launch, restock and offer messaging to customer segments.
WhatsApp Business
Approved templates and messaging on the WhatsApp Business Platform.
Frequently asked questions
Can Morasel send order and shipping updates on WhatsApp?
Yes. You can send order confirmations and dispatch, out-for-delivery and delivered updates over WhatsApp using approved message templates.
Does cart recovery respect customer consent?
Yes. Cart-recovery and campaign messages are opt-in and use approved templates, and shoppers can opt out at any time. Consent and opt-out state is respected everywhere a message can be sent.
Can our support team share one WhatsApp number?
Yes. Morasel is a shared inbox with assignment, internal notes and a full conversation history, so a whole team can handle support from one number.
See order updates and cart recovery in action
Book a walkthrough and we will map Morasel to how your store sells and communicates today.