MoraselShipping updates and tracking links on WhatsApp
Send in transit, out for delivery, delivered and failed-attempt updates straight from Shopify's fulfillment data, with the carrier name and a validated tracking link on every message.
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What breaks without a real shipping connection
Without fulfillment data wired to WhatsApp, customers ask where their order is, agents paste tracking links by hand, and a broken tracking URL can reach a customer before anyone notices.
- Customers message asking for a tracking number that support has to look up manually
- A tracking link gets typed with a typo and never resolves for the customer
- An update goes out for a state Shopify never actually reported
- A partially fulfilled order gets described to the customer as fully shipped
What the shipment record holds
One record per fulfillment, built only from what Shopify and the carrier report.
- Fulfillment state
- In transit, out for delivery, delivered or failed attempt, as Shopify's fulfillment-event data reports it.
- Carrier name
- Pulled from Shopify's fulfillment record, not typed by hand.
- Tracking number and URL
- Validated as a well-formed link before it goes into a message.
- Shipped items
- Which line items this fulfillment covers, for a partial shipment.
- Last known state
- Compared against the incoming event so a message only sends on a real state change.
- Delivery attempt log
- A failed delivery attempt, recorded whenever the carrier reports one.
What happens between a shipping event and the message
The same checks run on every fulfillment or fulfillment-event update from Shopify.
Shopify sends the fulfillment event
A fulfillment is created or updated, or a fulfillment event reports a shipment state.
Pull carrier and tracking data
Carrier name, tracking number and tracking URL come from Shopify's record, not entered by hand.
Validate the tracking URL
A malformed or missing tracking URL is left out rather than sent broken.
Compare to the last known state
If the state hasn't changed, nothing sends.
Send the mapped template
In transit, out for delivery, delivered or failed attempt — each maps to its own approved template.
Log the update
The state, timestamp and outcome are recorded on the order timeline.
What the customer sees, shipment by shipment
Three states, three messages — each sent only once the state actually changes.
What the team sees
The shipment's real state, carrier and tracking, without anyone re-typing it.
- A shipment timeline per order, only advancing on a real state change
- The carrier name and tracking link pulled straight from Shopify, never hand-typed
- A failed-attempt flag that a support agent can act on
- Which items shipped and which are still pending, for a partial fulfillment
What determines a send
A message only goes out when Shopify or the carrier reports a real change.
- A workspace admin chooses which shipment states are enabled
- A tracking URL that fails validation is held back rather than sent
- The same fulfillment event never sends the same state twice
- Partial-fulfillment messages name only the items that state covers
What this does not promise
Morasel does not invent a carrier state, an exact delivery time, or a location Shopify and the carrier haven't reported. Not every carrier or store exposes every event, so some states may simply not appear.
Send shipping updates straight from Shopify
Connect your store and let fulfillment and tracking data drive every shipping message, validated before it sends.
Shipping and tracking questions
Which shipment states trigger a message?
In transit, out for delivery, delivered and failed delivery attempt — whichever your workspace enables and the carrier actually reports.
Do you guarantee an exact delivery time?
No. Morasel reports what Shopify and the carrier report; it does not estimate or promise a delivery window beyond that data.
What if my carrier doesn't send every event?
Then that state simply doesn't appear. Not every carrier exposes in-transit or out-for-delivery data to Shopify.
Is the tracking link checked before sending?
Yes. A tracking URL is validated as a well-formed link before it goes into a customer message.
Does a partial shipment say the whole order shipped?
No. A partially fulfilled order names only the items covered by that fulfillment.
Do shipping updates cost per tracking event?
No — Morasel does not charge per tracking event. Shipping updates run on your Morasel subscription — Core $49, Pro $99, Max $199, Enterprise on request. WhatsApp usage is billed separately from a prepaid wallet at Meta's official rates.