MoraselArabic WhatsApp customer support, built right-to-left from the start
The interface, the shared inbox, and the iOS and Android apps render right-to-left in Arabic — not a left-to-right layout flipped after the fact. Agents work in Arabic and English from the same inbox, and templates can exist in both languages.
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What breaks when Arabic support is a translation, not the workspace itself
An interface built left-to-right and mirrored afterward produces reversed text, buttons in the wrong place, and phone numbers read in the wrong order. Real Arabic support means right-to-left is the workspace itself, not an exception bolted on.
- Message bubbles and buttons keep their English order, so an Arabic inbox reads backwards to the person using it
- An agent working in Arabic has to switch to a differently laid-out screen to find settings built for English first
- An approved template arrives in Arabic, but the interface it's sent from is still left-to-right
- The next agent has no way to tell which language the customer wrote in before opening the thread
What the Arabic workspace record holds
Every ticket carries the customer's language, the interface direction, the agent's language, and the template language, so no one has to guess.
- Interface language and direction
- The interface, inbox, and iOS and Android apps render right-to-left when Arabic is selected.
- Agent languages
- Agents work in Arabic and English from the same inbox, not two separate systems.
- Template language
- An approved template can exist in Arabic and English, and the right one is chosen for the conversation.
- Customer language on the ticket
- Recorded on the ticket, so whichever agent picks it up knows which language to reply in.
What happens from an Arabic message to a reply
The same sequence runs in Arabic exactly as it does in English, rendered right-to-left.
An Arabic message arrives on WhatsApp
A ticket opens with the customer's language recorded, the same way any inbound message does.
The agent works from a fully Arabic interface
The inbox, ticket details, and buttons all render right-to-left — not a mirrored layout.
The agent replies in Arabic or in English
Whichever language fits this customer's conversation, from the same inbox the rest of the team uses.
An approved template goes out in the matching language
After-hours and notification templates exist in Arabic and English, sent in the language that fits the thread.
A handoff carries the language with the ticket
The new owner sees the customer's language and the full history, and continues in the same tone and language.
What an Arabic WhatsApp thread looks like
Shown here in English for readability — in the workspace, this thread is fully Arabic and renders right-to-left; the agent replies in Arabic, the customer's own language.
What the team sees
A fully Arabic workspace, not a translation layered on a screen built for another language.
- The interface, inbox, and iOS and Android apps render right-to-left when Arabic is selected
- Agents work in Arabic and English from the same inbox, without switching between two systems
- Approved templates available in Arabic and English, chosen to match the conversation
- The customer's language recorded on the ticket, so whoever picks it up knows which language to reply in
- The same tickets, priority, status, and history available in every workspace, in a native Arabic interface
What this does not do
This is a native right-to-left Arabic inbox, not automatic translation and not automatic language detection — an agent chooses the language, and the matching template is chosen for it. This does not imply Arabic AI accuracy beyond Morasel's verified features, and it is not an omnichannel helpdesk — voice, email, and social messages are not part of it.
Build Arabic-first WhatsApp support, not a translated afterthought
Start free and get a fully right-to-left Arabic interface, with your team working in Arabic and English from the same inbox.
Arabic support questions
Does the interface really render right-to-left in Arabic?
Yes — the interface, inbox, and iOS and Android apps render right-to-left when Arabic is selected; it isn't a mirrored English layout.
Can one agent reply in both Arabic and English?
Yes — agents work in both languages from the same inbox and choose the language that fits each conversation.
Are customer messages translated automatically?
No — there is no automatic translation and no automatic language detection. What the customer wrote is recorded, and the agent chooses the language to reply in.
Can approved templates exist in Arabic?
Yes — the same template can exist in Arabic and English, and the right one is chosen for the customer's conversation.
Does supporting customers in Arabic cost more?
No — the language of a conversation makes no difference to what you pay. Arabic support runs on your Morasel subscription — Core $49, Pro $99, Max $199, Enterprise on request, with a 14-day free trial and no card required.