Customer communication, built for WhatsApp
Morasel L.L.C. builds one platform where teams manage every customer conversation on the WhatsApp Business Platform — from the first message to the booking, the reminder, and the follow-up.
Our mission
Most businesses now talk to their customers on WhatsApp, but the tools around it are fragmented — a phone here, a spreadsheet there, campaigns somewhere else. Our mission is to give every team one clear, trustworthy place to have those conversations and act on them, so customers get faster, more personal service and businesses keep full context.
One platform for the whole conversation
Morasel is a customer communication platform built for the WhatsApp Business Platform. It brings together a shared team inbox, a WhatsApp-native CRM, appointment scheduling and reminders, opt-in campaigns, automation, and analytics — all on the same customer record. Instead of stitching tools together, teams work from one place where context follows the conversation.
Built for teams that live in WhatsApp
Clinics & healthcare
Scheduling, confirmations, and reminders that reduce no-shows and keep patients informed.
Retail & e-commerce
Order updates, support, and opt-in promotions from one shared business number.
Services & bookings
Enquiries, quotes, and appointments coordinated without losing a single thread.
Support teams
Clear ownership, routing, and response tracking for customer conversations at scale.
Global and multilingual by design
Morasel is built to work across markets and languages. The product ships in English and Arabic with full right-to-left support, and WhatsApp messaging is billed according to Meta’s worldwide pricing based on the recipient’s country — so teams anywhere can use it with their own customers.
- English and Arabic interfaces, with native right-to-left layout.
- Designed for businesses and customers across different regions.
- WhatsApp usage follows Meta’s official worldwide pricing.
- One customer record that keeps context across every channel touchpoint.
Built for the WhatsApp Business Platform
Morasel is built for the WhatsApp Business Platform and operates within Meta’s messaging policies, including consent and opt-in requirements. WhatsApp is a trademark of Meta Platforms, Inc.; Morasel is not endorsed by or affiliated with Meta Platforms, Inc.
Morasel is built for the WhatsApp Business Platform, not an official Meta partner.
About Morasel — questions
Who makes Morasel?
Morasel is built by Morasel L.L.C., a company building customer communication software for the WhatsApp Business Platform.
Is Morasel affiliated with WhatsApp or Meta?
No. Morasel is built for the WhatsApp Business Platform. WhatsApp is a trademark of Meta Platforms, Inc.; Morasel is not endorsed by or affiliated with Meta.
What languages does Morasel support?
The platform ships in English and Arabic, with full right-to-left support, and is designed to serve businesses and customers across different markets.
How can I see Morasel for my business?
Request a demo and we will walk you through the platform with your team’s use case in mind.
See how Morasel fits your team
Request a demo and we will tailor the walkthrough to how you use WhatsApp today.