MoraselSupport Shopify B2B company contacts on WhatsApp, from payment terms to order updates
Company contacts get order, service, and payment-due conversations on WhatsApp, built from your Shopify B2B companies, contacts, and payment terms — with consent tracked at the individual contact, not the company as a whole.
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What breaks when B2B communication ignores company structure
A wholesale account isn't one person — it's a company with several contacts, roles, and payment terms, and a generic message or a missed reminder can go to the wrong person or miss the right one.
- A payment-due reminder goes to whichever contact happens to be saved, not the one actually responsible for paying
- A company contact who left the role keeps receiving order updates meant for their replacement
- Nobody tracks which individual contact at a company actually consented to WhatsApp messages
- A service conversation with one contact has no reference to the company's payment terms or account history
What Morasel keeps for a B2B account
One record per company, holding its contacts, terms, and the conversations tied to each.
- Company & contacts
- The company record and its individual contacts, kept in sync with Shopify's Companies and Company Contacts objects.
- Contact role
- Each contact's assigned role, so an order or payment message reaches the person who should see it.
- Payment terms
- The company's Shopify payment terms — net terms and schedule — attached to every order and reminder.
- Payment-due schedule
- Each payment's due date, read from Shopify's payment schedule, driving when a reminder is eligible to send.
- Consent basis
- WhatsApp consent recorded at the individual contact level, never inherited from the company or another contact.
- Conversation reference
- Every order and service conversation tied to the company and the specific contact who's in it.
What happens between a due date and a reminder
The same sequence runs for a payment-due reminder to a company contact.
Shopify reports a payment schedule
A company's payment terms produce a scheduled due date for an order or invoice.
The responsible contact is identified
Morasel checks the contact's role before choosing who should receive the reminder.
Consent is confirmed at the contact level
A reminder only sends to a contact who has given WhatsApp consent individually — consent from another contact or the company is never assumed.
The reminder sends with the due date
An approved template states what's due on the date and for which order, referencing the company's terms.
Order and service conversations continue from the same record
Ongoing order updates and service questions from that contact stay tied to the same company account.
What a B2B payment-due conversation looks like
A reminder that reaches the right contact, under their own consent, with the company's terms attached.
What the team sees
Every company account with its contacts, terms, and conversations in one place.
- Every company's contacts, roles, and individual consent status, kept apart from each other
- Payment terms and the next payment-due date on the schedule for each company account
- A log of which contact received which reminder, and under whose consent
- Order and service conversations grouped by company, with each contact's own thread
Who a message can reach
A B2B message follows the contact's role, terms, and consent, every time.
- A payment-due reminder only reaches a contact with individual WhatsApp consent — never a company-wide assumption
- Only an approved template states amounts or due dates; there is no free-form payment messaging
- A contact's role determines whether they receive order, service, or payment messages for that company
- Morasel does not manage receivables or collect payment inside WhatsApp — every reminder is informational, linked to Shopify's own record
What this does not do
Company, role, and payment-term behavior applies only to stores using Shopify's B2B features — it does not appear on a standard direct-to-consumer store. Morasel does not manage receivables, collect payment inside WhatsApp, or treat one contact's consent as covering the whole company.
Give every B2B contact the right WhatsApp conversation
Connect your Shopify store so company contacts get order updates, service conversations, and payment-due reminders — under their own consent, with their company's terms attached.
B2B WhatsApp questions
Who receives a B2B payment-due reminder?
The company contact with the matching role and their own WhatsApp consent — never a generic company inbox or an assumed contact.
Does one contact's consent cover the whole company?
No. Consent is recorded per contact. A reminder only reaches a contact who gave WhatsApp consent themselves.
Does this work for every Shopify store?
Company, role, and payment-term behavior applies to stores using Shopify's B2B features — it is not part of a standard consumer storefront.
Can Morasel collect the payment on WhatsApp?
No. A reminder states what's due and by when, linked to your own invoice or payment process. Morasel does not collect payment or manage receivables.
What else can a company contact do on WhatsApp?
Order updates and service conversations, tied to the same company account and routed to the contact with the right role.
How is B2B messaging priced for wholesale accounts?
Exactly like any other contact — there is no separate wholesale tier. B2B WhatsApp notifications run on your Morasel subscription — Core $49, Pro $99, Max $199, Enterprise on request. WhatsApp usage is billed separately from a prepaid wallet at Meta's official rates.